chloe: the brand

chloe: the brand is a twenty-two-year-old indie pop artist based in Naarm/Melbourne. Known for their introspective lyricism and dreamy sonic textures, chloe: the brand has drawn comparisons to alt-pop icons like Mallrat, MUNA, and Lorde.

Their previous single ‘Smokers Deck’ received airplay on triple j Drive, Mornings, and Home and Hosed. It also landed on five editorial playlists across Apple Music (New Music Daily, New in Pop, New in Indie, Heaps Indie) and TikTok (Indie & Alt). The confessional and synth-led track garnered significant praise online, amassing over 180K views across Chloe’s TikTok page.

As a queer and non-binary artist, chloe: the brand values diversity and has supported notable femme-fronted acts such as Mia Wray, Telenova, Holly Hebe, and Sesame Girl. chloe: the brand was recently named a winner of the triple j Unearthed x NIDA music video competition, rendering them one-to-watch in the local indie pop scene.