With offices in Sydney, Melbourne, Brisbane and Barcelona, Positive Feedback is a PR, communications and creative partnerships agency specialising in music and culture. A team of passionate publicists, creative producers and brand consultants, we pride ourselves on making cool things happen for our carefully curated roster.
From servicing new music to national radio, writing press releases and coordinating on-ground promotional schedules — to sitting down with clients to find passion points and unique angles to gain optimum media coverage, Positive Feedback are strategic, creative and innovative in an often cookie-cut-out culture.
Founded in 2008 as a boutique PR agency, we have observed the fast evolving nature of the media landscape and have been consistently creating new and progressive ways to help share our clients stories in changing times. Known for our consideration, care and creativity, our clever team develop and implement long-term, wholistic, global publicity, brand, creative and communication strategies across traditional, new and undiscovered platforms for artists and brands that we believe in.
With a knack for thinking outside-of-the-box and a strong understanding of the local and international landscape, we get our kicks from building sustainable careers, creating unique opportunities and developing considered profiles that best position our clients in the marketplace. With authenticity and storytelling at the heart of how we work, no two campaigns are ever the same.
CREATIVE & BRAND PARTNERSHIPS
In 2017 Positive Feedback launched the Creative + Brand Partnerships arm of the company as a way to meet the needs of a fast-changing media landscape and the new ways in which artists are being discovered.
Visual storytelling and creative partnerships is at the cornerstone of this arm of the business. Our collective backgrounds and experience across editorial, brand partnership, fashion and agency life best place us to play creative cupid between a range of creators including stylists, photographers, brands and artists and a range of areas including technology, fashion and lifestyle.
IMAGE CREATION: Conceptualising, producing, and managing creative direction of photo/video shoots locally and internationally with the intention for placement across local and international titles
ASSET CREATION: Strategy + creative direction, press shots, music videos, artworks, social media shoots
BRAND PARTNERSHIPS: Identifying and aligning artists and clients with the right brands and looks to establish and foster meaningful, authentic relationships with the intention. Brand strategy, authentic alignments and partnerships with brands who want to be involved long-term