Project: Female for Life - Website
Publicist/s: Monique Rothstein
For: Female for Life - Active Wear
New Online Business Offers Australian Women What They Want
With the increased stress of the GFC, keeping active is fast becoming an expensive necessity. With increased hours in the office the everyday Australian women is feeling the stress of the GFC lingering on their hips (as well as their hip pockets). Female For Life founder Melanie Becker went from an active healthy lifestyle to a debilitating 10 months of chronic neck pain: “The stress from the office took a toll on my body, happiness and ultimately my self-esteem took a massive knock. After months of rehabilitation I wanted to get back in shape and the first stumbling block I came up against was the cost of good quality active wear.” As a result, Female For Life was born.
Female For Life’s vision is to make high quality and affordable products available to women across Australia. In October, Female For Life will launch their first product: exclusive, comfortable, stylish and high quality active wear at affordable prices designed by the industry leaders in Brazil.
Female For Life will function as an online business offering free delivery and returns for loyalty members thereby making the range available to Australian women across the nation to trial goods in the privacy of their own homes. In addition and more importantly, Female For Life is 100% carbon neutral. With wellbeing at the core of the Female For Life manifesto, Australian women can now enjoy putting one step forward without leaving a carbon footprint behind.
Website: www.femaleforlife.com
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